Tidal was a Swedish music streaming company before JAY Z, Taylor Swift and other big name artists bought in hopes to compete with Spotify, Apple/Beats and other premium music streaming companies. Tidal’s schtick is offering HiFi (high fidelity) audio that is leaps and bounds better than its competition, as well as HD music videos, which is less appealing since they will also be available on YouTube, for free.
It will be interesting to see how Tidal dents the music streaming market, but one thing is certain is they are making waves. Check out the promo video below and visit http://tidal.com for pricing or download the iOS app or on Google Play.
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